HCPLive Network

MD Magazine Publication Celebrates Culture of Being a Physician

FOR IMMEDIATE RELEASE
Contact: Bill Schu, Group Editorial Director, (609) 716-7777, bschu@mdng.com


MD Magazine—the publication that celebrates the culture and experience of being a physician—re-launches in a digitally innovative iPad edition
 
PLAINSBORO, N.J. (August 17, 2010)—Physicians have been waiting a long time for a magazine that is exclusively for them, by them, and about them. The wait is over. MD Magazine, one of the first all-digital publications designed exclusively for the Apple iPad, is a unique celebration of the lifestyle and experience of being a physician.
 
Published by Intellisphere, LLC, MD Magazine covers subjects that are important to physicians’ personal and professional lives, including travel, finance, profiles of physicians, technology, dining, and entertainment. The magazine’s articles and features, many of which are written by physicians for physicians, take full advantage of the digital, interactive medium that technology has provided. Each issue will include engaging videos, podcasts, video, slide shows, and other interactive flourishes.
 
MD Magazine on the iPad is a fully immersive experience for doctors,” said Mike Hennessy, Chairman and CEO of MJH & Associates, the parent company of Intellisphere. “I’m as excited about this launch as I’ve been about anything in my career. This is the continuation of the publishing model in which everything is now at the readers’ fingertips. As a resource and voice for the nation’s physicians, the content is unlike anything in the industry. The content and the medium allow us to help our readers achieve global reach and knowledge—and all with a simple touch.”
 
The premier issue of MD Magazine, which is downloadable free, includes feature articles on:
  • Dr. Tim Harlan, better known as “Dr. Gourmet,” who maintains a lively practice but is also a restaurateur creating heart-healthy dishes for patients.
  • Dr. Jeff Brown, a primary care doctor, provides his insight on why healthcare is plagued by the wide disparities in physician income.
  • Dr. Eric Anderson, a retired family physician who is the only doctor in the Society of American Travel Writers, takes readers on a lush riverboat cruise.
 
The MD Magazine app is available to download for free, right now, from the iPhone App Store at http://itunes.apple.com/app/mdmagazine/id385462834?mt=8).
 
MD Magazine will tell the stories of physician entrepreneurs who are forgoing traditional practice models and striking out into new territory, reclaiming their careers and practicing medicine on their own terms,” says John Maillard, publisher of MD Magazine. “We will profile physicians and their colleagues who are chasing their passions and pursuing their dreams.”
 
About MD Magazine

MD Magazine is an all-digital lifestyle publication that has been optimized to fully utilize the graphics and multimedia capabilities of the iPad. The magazine features unique articles that celebrate the culture and experience of being a doctor.
 
Intellisphere, LLC, is a leading provider of healthcare publishing, research, information, and education. Intellisphere reaches more than half a million health care professionals through the HCPLive.com network, which includes such award-winning publications as Pharmacy Times, Physician’s Money Digest, and The American Journal of Managed Care.


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