Gaining a social media following can be a major boost for your practice, especially on Instagram. However, just finding a following won't result in a better bottom line you also need to convert those followers into clients. Here are four steps to help turn those followers into potential clients.
Instagram has emerged as one of the most popular social media channels for individuals and businesses alike. If your practice has a presence on Instagram, it may be time to start converting your followers into clients. Here are four simple ways to do it.You can drive first time sales with your Instagram audience by enticing them with promotional offerings such as discounts, freebies, deals, BOGOs (Buy One Get One), and other similar promotional offers. You can create a sense of urgency by mentioning the date or time of offer expiry. You need to make sure that in your Instagram post you explain the steps a person needs to take in order to avail the promotional offer.A good way to turn your Instagram followers into clients is by encouraging them to try out your services and products. To do this, you can create online contests and ask users to participate by posting content with a specific hashtag or by following your account. You may offer a rebate or a free service as a prize to the winners.You can promote your favorite charities on Instagram and encourage your followers to support them. By getting involved in charitable work you can turn your Instagram followers into clients as they build an affinity for your brand. People expect and approve of businesses that give back to the community and society.Instagram is the perfect place to keep your audience excited by giving sneak peeks into any new procedures or products you may be about to introduce. However, you need to ensure not to spam your follower’s feeds.Growing a follower base on Instagram is a time-consuming process that requires dedication and patience. It needs tremendous effort and energy regardless of whether you are an established medical practitioner or a new entrant. You might wonder about quick ways to increase your follower count after you have used all the right hashtags and created good content.
However, it is important that you do not give in to temptation and indulge in dubious Instagram practices such as ‘buying’ follower lists from unscrupulous online sources. They might increase your numbers but will do nothing when it comes to future engagement.
You need a genuinely interested audience to promote your feeds. Fortunately, there are straightforward and less expensive ways to get followers on Instagram.
As a first step, make sure that your Instagram username is recognizable and searchable. This will make it easier for people to find you. Next, focus your attention towards your bio as it is one of the driving factors that will prompt the client to take an action.
Once you have optimized your Instagram profile as a physician, you can start posting. But before you start engaging with people, it is a good idea to have at least a few informative and useful posts online so that users who show up can receive some value right away. Additionally, remember that photo and video quality is more important on Instagram as compared to Twitter and Facebook, because your Instagram posts have to include a photo or video in order to post.
After a few postings, you might want to start following other accounts that relate to your medical practice. This works out in your favor as Instagram more or less works like a community. You can even gain influencers by interacting with content on other users’ accounts.
This is the most organic way to put your Instagram account in the spotlight, as the account holder will receive a notification when you interact or follow an account. This can lead to them following your account as well. Additionally, always remember to respond to comments and engage with user content. Using this goodwill, the next step is to encourage other users to share your own content.
Lastly, never forget to promote your account on other social media platforms and channels. You can add an Instagram button on your practice website or ask followers on other social media platforms to join you on Instagram. Asking and engaging with your target audience are the best ways to get more followers for your Instagram account.
About the Author:
Naren Arulrajah is President and CEO of Ekwa Marketing, a complete internet marketing company that focuses on SEO, social media, marketing education, and the online reputations of physicians. With a team of 180+ full time marketers, www.ekwa.com helps physicians who know where they want to go, get there by dominating their market and growing their business significantly year after year. If you have questions about marketing your practice online, call 855-598-3320 to speak one-on-one with Naren.