What trends and developments can doctors follow to bolster their online brand?
As the new year begins, it’s a great time to review your digital marketing strategy. A look at your current patient flow, advertising ROI (return on investment), and other key analytics will tell you what is working well and what isn’t. However, looking back only tells part of the story.
In the constantly changing world of digital marketing, you need to not only repeat the tried-and-true, but also embrace the innovative and new. Here’s a look at some of the top marketing trends on the rise.Before the digital age, advertisements were delivered en masse. One ad delivered to a large audience, such as all subscribers of a magazine. Of course, only a percentage of those people are actually looking for a doctor, and the same ad won’t appeal to everyone. Online advertising is free of such restrictions and is becoming more flexible as technology advances.
Use these techniques to deliver the right ad to the right audience:
People are tired of high-pressure advertisements that simply encourage them to take action, spend money, buy something, or choose a service. Instead, they want marketing materials that offer value, as in entertainment or education.
While the importance of content is not changing, the type of content is. What is your audience looking for?
If you are serious about marketing your medical practice, you probably invested in a high-quality, optimized website. That is where people will go to learn more about your practice, but it might not be where they start. Increasingly, if you want to get people to your website, you need to optimize your presence across the web.
You want to be where your potential patients are. Where is that?
Your competitors are gradually adopting newer, more sophisticated, more effective marketing methods. If you resist change, you will fall behind. Alternately, you can get ahead of the game by embracing the latest trends in the coming year and beyond.
Naren Arulrajah, President and CEO of Ekwa Marketing, has been a leader in medical marketing for over a decade. Ekwa provides comprehensive marketing solutions for busy doctors, with a team of more than 180 full time professionals, providing web design, hosting, content creation, social media, reputation management, SEO, and more. If you’re looking for ways to boost your marketing results, call 855-598-3320 for a free strategy session with Naren.