Did you ever wait until closing time to visit a bakery with hopes of getting still-fresh goods a discount—or at least a few free cookies thrown in?
This is kind of like the time-honored practice of contrarian investing, where investors seek to benefit by stepping to a different drummer than the herd. Just as most shoppers’ habit of going to the bakery on a Saturday morning might create value opportunities later in the day for the patient, the investing herd creates opportunities for contrarians.
These investors think in terms of WWTHD (What Would the Herd Do?), look at what the herd is actually doing, and then often do the opposite.
To identify value stocks, you look for companies that, because of disfavor, have share prices that don’t reflect factors that might normally suggest higher values: their historical performance and/or current fundamental characteristics.
That’s the “what” of value investing. The “when” can be a lot trickier. How long you end up waiting for a value stock to rise—how long its price ends up languishing—is a critical factor in contrarian investing success. Yet the herd sometimes makes this easier by giving off signals that are historically fairly reliable. Recently, the herd has been making such noises, known as contrarian buy signals, indicating that it may be a good time for contrarians to invest.
These signals include:
In mid-May, the AAII bullish rating was 23.7%, the lowest level of 2020, landing between one and two standard deviations from the mean--quite a low point historically. Bullishness has been greater than one standard deviation from the mean 265 times since 1987, and the average 12-month forward return from the S&P 500 during that period was 17%.
This greater-than-average return suggests that the association membership usually gets it wrong—that they may be expressing fear that leads to selling, pushing down share prices (particularly those of out-of-favor, non-herd stocks), and thus setting them up equities for gains over the next 12 months. Thus, the skittish herd often enables the opportunistic contrarians.
The fact that these equally weight companies were still down about 15 percent in early May (while the cap-weighted had bobbed up to about 9 percent off their highs) might indicate an inflection point. When that has happened over the past three decades, out-of-favor value stocks tended to begin shining, bringing gains to investors with the acumen (or professional active management) needed to pick them, as opposed to indexing.
Assuming these buy signals rhyme today as they have in the past, this may bode well over the next year or so for sectors currently beaten up by impacts of the coronavirus—but poised to come back when the real economy resumes. The most extreme such contrarian play is energy, which is particularly poised to surge when the global economy chugs back to life, using more and more oil. (There are tankers full of oil lingering offshore, waiting to unload as supplies on already land are used up, for want of real storage in a system designed for continuous high consumption and flow.)
Interestingly, since the market lows hit on March 23, the energy sector has registered the best performance of all eleven S&P 500 sectors.
Also in the beaten-up-value-department are credit companies that own their own debt, such as Capital One and Discover, and regional banks, which are most hurt among lenders by low borrowing demand and the current rock-bottom rates that narrow spreads and crimp profitability.
While contrarian buy signals are no panacea (there’s no such thing in investing) for projecting the overall market or anticipating comebacks of specific companies, they can be a helpful tool for investors seeking to make informed decisions. Any one signal isn’t as significant as a convergence, such as what we have now. The more valid signals you can discern, the better idea you’ll have of what the herd is thinking and how you might benefit from it.
David Sheaff Gilreath, a certified financial planner, is a 39-year veteran of the financial service industry. He established Sheaff Brock Investment Advisors LLC, a portfolio management company based in Indianapolis, with partner Ron Brock in 2001. The firm managed over $1 billion in assets nationwide as of 12/31/2019.