O'Neill's Investing Keys

Investor's

Business Daily

William O'Neill, founder of , has long been anadvocate of sensible investing. Some ofhis successful insights on stock tradinginclude buying stocks in companies thatdemonstrate the following qualities:

• Dominating presence in strong industries
• Earnings increases of at least 50% and accelerating 3 quarters in a row
• Sales increases of at least 25% and accelerating per quarter
• Return on equity of at least 20%
• Heavy trading volume that occurs at key up times

His financial insights also include selling stocks that demonstrate the following qualities:

• Price/earnings ratio 130% higher than its first up move
• Price fallen 8% below your original purchase price
• Slowing earnings growth for 2 consecutive quarters
• Advancing too fast, with accelerating volume, to be realistically priced