Text Message Your Way to a Purchase

Answer:

Advertising Age

Ordering online made purchasingproducts extremely convenient,especially for busy physicianswho lack the time to hit up themall. What could be moreconvenient than that? Purchasingvia cell phone. According to a recent articlein magazine, PayPal hasintroduced a mobile payment system thatallows people to purchase items, transfermoney, or make charitable donations usingtheir cell phones. PayPal Mobile's "Text toBuy" feature can be utilized by memberswho register their phone numbers with theservice and choose a PIN number to securetheir payments. Transactions are conductedby text-messaging product codesdirectly to an eBay-owned payments company.Once a merchant receives a mobilepayment, it will ship purchased items tothe buyer at the addressPayPal has on file. A few ofthe media-sector launch partnersinclude 20th Century FoxHome Entertainment, Bravo, MTV,and the NBA store.