KevinMD has Joined the HCPLive.com Network

February 27, 2009

FOR IMMEDIATE RELEASE

Media Contact:

Keli Rising, Online Managing Editor

Phone: 609-716-7777

E-mail: krising@mdng.com

Website: http://www.hcplive.com

KevinMD has Joined the HCPLive.com Network

Award-winning physician blogger is now a featured part of the fastest growing online portal and network for healthcare professionals.

Plainsboro

NJ

,

KevinMD,

home of provocative physician opinion and commentary on breaking medical news, is written by

USA Today

, February 27, 2009 — HCPLive.com today announced a traffic- and revenue-sharing partnership with KevinMD (www.kevinmd.com/blog), one of the most widely read physician blogs. Kevin Pho, MD, a primary care physician who is board certified in Internal Medicine. He also is a member of ’s Board of Contributors and is frequently cited in other major media outlets.

“The opportunity to partner withHCPLive.com was too valuable to pass up. I retain complete editorial control of KevinMD, have access to new sources of revenue, and can tap into HCPLive.com’s extensive healthcare audience,” said Kevin Pho, MD. “I am excited to be a part of this dynamic network.”

The American Journal of Managed Care

Cardiology Review

MDNG

Oncology & Biotechnology News

Pharmacy Times

Under the partnership agreement, KevinMD will join the network which consists of , , , , and , as well as the online financial news site PMDLive.

John Maillard, Vice President of New Media, said that the partnership is a key element in the HCPLive.com growth strategy. “By partnering with a respected opinion maker like Kevin Pho, MD, we can increase our exposure to the growing audience of physicians and healthcare professionals who are turning to the Internet for news, information, and analysis, many of whom are loyal and dedicated KevinMD readers. This will in turn raise physicians’ awareness of HCPLive.com as the most comprehensive online destination for healthcare professionals and really position us for continued growth.”

“This agreement will serve as the model for additional bloggers and content providers we will invite to join our network,” said Maillard. “Our unique portfolio of Web properties, print publications, and e-newsletters offers KevinMD and other potential partners unparalleled reach and access to hundreds of thousands of physicians, nurses, pharmacists, and other healthcare professionals. We are excited to be working with Kevin and look forward to a long and prosperous partnership.”

For additional information, contact:

Keli Rising, Online Managing Editor

Phone: 609-716-7777

E-mail:

krising@mdng.com

Website: http://www.hcplive.com

written by Kevin Pho, MD, was

best medical blog

KevinMD.com

21,000 RSS subscribers

2,900 Twitter followers

voted the of 2008. is one of the Web's most influential physician sites, with over and .

KevinMD (www.kevinmd.com/blog),

MDNG

Oncology Net Guide

Oncology Nurses

MDNG: Hospitality

Oncology & Biotechnology News

Pharmacy Times

The American Journal of Managed Care

Cardiology Review

Physician’s Money Digest

,

, PMDLive

HCPLive is the most comprehensive portal on the web for today's busy healthcare professional.

HCPLive is the preeminent destination for physicians, pharmacists, managed care executives, and other healthcare professionals who are looking for tools, techniques, and information that can help them provide better care. Our unique content is organized by specialty, by publication, and by audience, and it includes features from the print journals , , , and , , , , , as well as the online site for among other clinical and professional publications. At HCPLive, you'll find all the information from the print publications and a host of additional features, including CME and CE courses, web exclusives, blogs from healthcare experts, patient perspectives, seminars, videos, and more.

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