Patients Now Have Access to Pharmacists' OTC Recommendations

December 29, 2009

New website puts pharmacist recommendations in consumers' hands.

Contact: Alicia Rybovic

Tel.: 609.716.7777, ext. 162 For Immediate Release

E-mail: arybovic@pharmacytimes.com

PATIENTS NOW HAVE ACCESS TO PHARMACISTS’ OTC RECOMMENDATIONS

New website puts pharmacist recommendations in consumers’ hands

Plainsboro, NJ. July 27, 2009—Consumers overwhelmed by options when considering over-the-counter (OTC) medications can now find out which products are most recommended by pharmacists through Pharmacy & Healthcare Communications’ OTC Recommendations Survey. Pharmacy Times summarizes the information, gleaned from thousands of pharmacists in 145 different product categories, on the new website www.OTCguide.net.

Pharmacists play a pivotal role in healthcare and make more than 80 million recommendations every month regarding over-the-counter medications. The Pharmacy Times exclusive annual survey is the most trusted source for pharmacist recommendations. “This the 13th year that Pharmacy Times has collected and organized this authoritative guide to the products pharmacist recommend most often,” said Tighe Blazier, President of Pharmacy Times. “We’re proud to be considered the go-to resource for pharmacists on OTC products, and we’re excited about the expansion of the OTC Recommendations Survey to this dynamic new website and to an audience that hasn’t previously had access to this information.”

Searchable by category and product name, OTCguide.net is the most comprehensive guide of its kind to navigate OTC products available today. “The OTC Survey is of interest not only to the pharmacists on the front lines of patient care, but also to the millions of consumers who consider the many OTC options available to them as they stand in the aisle,” Blazier said.

The website and the print edition of the OTC Recommendations Survey include articles focused on why patients turn to OTC, especially in tough economic times, as well as features on how the pharmacist can help patients with smoking cessation and heartburn. The OTC categories in the OTC Recommendations Survey include Cough/Cold/Flu, Skin Care, Diabetes Care, Stomach Remedies, Pain Relief, and Family Planning, among others.

PharmacyTimes.com is part of HCPLive Healthcare Professional Network—the most comprehensive portal on the Web for today’s busy health care professional. HCPLive is the preeminent destination for physicians, pharmacists, managed care executives, and other health care professionals who are looking for tools, techniques, and information that can help them provide better care.

For more information, visit www.pharmacytimes.com or www.hcplive.com.