Did You Know…

(eMarketer, 2004)

68%—Percentage of US homes that have an Internet connection.

(AD Age, 2004)

22 million—Paid circulation for AARP The Magazine.

(New York Times, 2004)

$1.5 million—Winner's prize for this year's NASCAR Daytona 500.

(American Demographics, 2004)

77%—Percentage of US adults who are registered to vote.

(Newsweek, 2004)

47%—Percentage of all 2003 fraud complaints that are Internetrelated.

$13.6 million—Total 2003 compensation for Disney CEO Michael Eisner. (BusinessWeek, 2004)

(BusinessWeek, 2004)

$898—Average annual expenditures by a college student for textbooks.

(MSNBC, 2004)

$2 billion—Total spending last year on medicine for pets.

(New York Post, 2004)

$540 million—Annual parking fine collections for New York City.

(Forbes, 2004)

$447 million—Value of the NBA's Los Angeles Lakers.