Docs on the Air
TV doctors have been a staple of American small-screen programming since the 1960s. The concept remains popular, and today several TV shows based on physicians vie for millions of prime-time viewers and a slice of the lucrative TV ad revenue market. According to Ad Age, here is the cost of a 30-second prime-time ad on some of the network's 2003 to 2004 TV doctor programs:
Articles in this issue
Consider the State of Retirement Today
Bequeathing a Home Can Cause Unrest
Don't Wear Your Raincoat in the Shower
Portfolio CHECK-UP
Red, White, and…Green?
Who Decides How Much Is Too Much?
Do You Need Long-term Care Insurance?
Surplus Malpractice Coverage Has Perks
Separate Second Home Fantasy from Fact
Take Advantage of Savings Opportunities
Time to Face Loan Requests with Ingenuity
Understand the Rich Doctor, Poor Doctor
St. Moritz: Switzerland's Ski Vacation
Make Room for Mitsubishi's 2004 Galant
Accept the Discounts Life Has to Offer
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