Docs on the Air

Physician's Money Digest, October31 2003, Volume 10, Issue 20

TV doctors have been a staple of American small-screen programming since the 1960s. The concept remains popular, and today several TV shows based on physicians vie for millions of prime-time viewers and a slice of the lucrative TV ad revenue market. According to Ad Age, here is the cost of a 30-second prime-time ad on some of the network's 2003 to 2004 TV doctor programs: