|Articles|September 16, 2008

October31 2003
Volume 10
Issue 20

Docs on the Air

TV doctors have been a staple of American small-screen programming since the 1960s. The concept remains popular, and today several TV shows based on physicians vie for millions of prime-time viewers and a slice of the lucrative TV ad revenue market. According to Ad Age, here is the cost of a 30-second prime-time ad on some of the network's 2003 to 2004 TV doctor programs:

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