Did You Know?

(Team Marketing Report, 2004)

$54.75—Average price of a ticket to a National Football League (NFL)game.

(Forbes, 2004)

$861 million—Market value of the 2004 NFL Super Bowl ChampionNew England Patriots.

(Ad Age, 2004)

62%—Percentage of Americans earning over $75,000 annually whoconsider themselves middle class.

(Population Reference

Bureau, 2004)

420 million—Projected US population in 2050.

(Columbia Journalism Review, 2004)

175,000—Number of books published in the United States in 2003.

(Kiplinger's, 2004)

1.6 million—Number of annual personal bankruptcies filed in theUnited States.

(Fortune, 2004)

2.8 billion—Number of cases of beer sold in the United States in 2003.

(Centers for Disease Control and Prevention, 2004)

75,000—Number of Americans who die each year due to alcoholabuse.

9/11 Fund, 2004)

$2.1 million—Average tax-free government payment to the familiesof Sept. 11 victims. (

(MedAdNews, 2004)

$7.1 billion—Total 2003 spending on research and development byPfizer Inc.