The AAP has released a statement calling for a ban on tobacco advertising, limitations on alcohol commercials, and no ED drug ads until 10 p.m.
Despite efforts by parents, teachers, and the federal government to urge adolescents to "just say no" to tobacco, alcohol and drugs, more than $25 billion worth of advertising for these products is working to get them to "say yes."
To combat these mixed messages, the American Academy of Pediatrics’ Council on Communications and Media has released a policy statement in the October issue of Pediatrics calling for a ban on tobacco advertising in all media, limitations on alcohol advertising, and no erectile dysfunction drug advertisements until 10 p.m.
In addition, the AAP recommends that parents exercise extreme caution in letting their younger children view PG-13 and R-rated movies and television shows, which often feature substance abuse, and that all substance abuse prevention programs, including those in the classroom, include media education. The statement recommends that pediatricians actively encourage parents to limit unsupervised media use and television channels with excessive depictions of substance abuse, and that the White House Office on Drug Control Policy begin producing and airing anti-smoking and anti-drinking public service announcements.
Although the causes of adolescent substance use are multifactorial, the media can play a key role,” according to the statement, which points out that tobacco and alcohol represent the two most significant drug threats to adolescents.
In the statement—entitled “Children, Adolescents, Substance Abuse, and the Media”—the APP identified the following as anticipated guidelines for pediatricians:
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