Pregnant? There's an App for that....Yes, seriously.

Special delivery!

Mead Johnson Nutrition (MJN) announced today the birth of a new iPhone mobile application called ExpectingBaby from the producer of the infant formula, Enfamil.

“We are excited about ExpectingBaby, because it allows moms-to-be to celebrate and learn more about their pregnancies through a variety of engaging, educational tools,” said Tim Brown, senior vice president and general manager, U.S.

The application, available for free download via the Apple iTunes Store, offers personalized week-by-week updates on the development of an expecting mother’s child; it also assists in organizing and keeping track of arrangements for the arrival of the stork.

The app is meant to simplify the life of the mother-to-be, and helps her share every milestone of the pregnancy with family and friends through photos and updates by means of Facebook, Twitter, and email.

It doesn’t stop there, however; when labor begins, ExpectingBaby even “helps track contractions, provides directions to the nearest hospital and alerts family and friends using a one-step notification system.”

The application ExpectingBaby is available at enfamil.com/app.