We've dreaded it foryears, and now it'sfinally here. Thebaby boomers, perhapsthe most demandinggeneration in history, arereaching their retirement years. Manyare getting health savings accounts sothat they can self-direct their care.They're out to get the maximum servicesfor the minimum price. Are we in forit, or what? For the benefit of said babyboomers, I've developed a proposed feeschedule for the typical basket of servicesthat Constan Medical Corporationprovides now that patients can self-directthat money set aside for theircare. The following is an excerpt fromour services menu:
Services with a Smile
At the Constan Medical Corporation
we understand your needs and wants as
a baby boomer. You may choose from
the following services today:
In our practice you will be able toreceive services when and where youwish. In addition to a traditional officevisit, the following is a list of prices foryour other options:
Deals to Be Had
Because baby boomers love discounts,we have developed the followingprograms to help them get a deal;we know that each of our patientswants to feel special:
You're Okay, I'm Okay
As a special service, we are willing toprovide sympathy to our patients,because the world is just not fair. Pleasenote the following percentages that willserve as surcharges in addition to theregular service:
Please stop at the desk on the wayout. Complete payment is due at thetime of service.
Louis L. Constan, a family practice physicianin Saginaw, Mich, is the editor of theSaginaw County Medical Society Bulletinand Michigan Family Practice. He welcomesquestions or comments at 3350 ShattuckRoad, Saginaw, MI 48603, 989-792-1899, or email@example.com.