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American Demographics
Radio and TV were supposed toput newspapers out of business, butthe industry managed to surviveand flourish. Surviving the Internetmay prove to be a more difficultchallenge. According to a reportfrom , Americansspent 37% less on newspapersin 2001 than they did on Internetservices like America Online. Thedrop in newspaper buying held truefor all age groups, but was thesteepest among those aged 35 to44. Seniors spent the most on newspapers,while those aged 25 to 34spent the least. Newspaper publisherscounter that circulation figureshave been relatively steady and thatnewspapers are reaching more people,with readership growing to 2readers per paper sold.
Articles in this issue
Know the Seven Sins of Practice Marketing
Don't Take Your Listing for Granted
Offer an Easier Cholesterol Test
The FTC Helps Disconnect Telemarketers
Proposed Tax Package Divides Investors
Taxes and Spending
Space Shuttle Doctors Remembered
Hail Columbia
Will Your Savings Be Decimated by LTC?
BEATING BROKER FEES
SLICING PHONE COSTS
FIXING RETIREMENT PLANS
WHERE YOU GET NEWS
DUCK THOSE CARD FEES
EASE ON PREPAID TAXES
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