Physician's Money Digest, March15 2003, Volume 10, Issue 5

American Demographics

Radio and TV were supposed toput newspapers out of business, butthe industry managed to surviveand flourish. Surviving the Internetmay prove to be a more difficultchallenge. According to a reportfrom , Americansspent 37% less on newspapersin 2001 than they did on Internetservices like America Online. Thedrop in newspaper buying held truefor all age groups, but was thesteepest among those aged 35 to44. Seniors spent the most on newspapers,while those aged 25 to 34spent the least. Newspaper publisherscounter that circulation figureshave been relatively steady and thatnewspapers are reaching more people,with readership growing to 2readers per paper sold.