
- March15 2003
- Volume 10
- Issue 5
WHERE YOU GET NEWS
American Demographics
Radio and TV were supposed toput newspapers out of business, butthe industry managed to surviveand flourish. Surviving the Internetmay prove to be a more difficultchallenge. According to a reportfrom , Americansspent 37% less on newspapersin 2001 than they did on Internetservices like America Online. Thedrop in newspaper buying held truefor all age groups, but was thesteepest among those aged 35 to44. Seniors spent the most on newspapers,while those aged 25 to 34spent the least. Newspaper publisherscounter that circulation figureshave been relatively steady and thatnewspapers are reaching more people,with readership growing to 2readers per paper sold.
Articles in this issue
over 17 years ago
Know the Seven Sins of Practice Marketingover 17 years ago
Don't Take Your Listing for Grantedover 17 years ago
Offer an Easier Cholesterol Testover 17 years ago
The FTC Helps Disconnect Telemarketersover 17 years ago
Proposed Tax Package Divides Investorsover 17 years ago
Taxes and Spendingover 17 years ago
Space Shuttle Doctors Rememberedover 17 years ago
Hail Columbiaover 17 years ago
Will Your Savings Be Decimated by LTC?over 17 years ago
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