MOMS KNOW SHOPPING

Physician's Money Digest, July15 2003, Volume 10, Issue 13

If you're looking to cut your foodbudget, let the woman of the housedo the shopping, especially if it's atone of those huge super-discountstores. That's the news from a surveyby Vertis, a market research firm.Over the 2-week period covered bythe survey, men spent an average of$62 on groceries at super-discountstores, while the average womanspent just $50. The biggest spenderswere Generation Xers, ages 25 to 35,who ran up an average tab of $84.Not surprisingly, parents with 2 ormore children are also more likely tospend more at a super-discount store,along with families in the $50,000 to$75,000 annual income range.