News|Videos|July 22, 2026

Prior Authorization, Precision Medicine, and Eczema Remission, With Jason Hawkes, MD

Fact checked by: Tim Smith

Jason Hawkes, MD, highlights issues related to prior authorization as well as raising awareness of chronic urticaria, HS, atopic dermatitis, and other diseases.

Key Takeaways:

  • Personalized medicine is expanding, but prior authorization remains a major obstacle.
  • Earlier recognition of type 2 inflammatory diseases could improve patient outcomes.
  • Understanding spontaneous remission may help shape future atopic dermatitis therapies.

Atopic dermatitis care is increasingly shifting toward a more personalized treatment paradigm, but several key barriers remain before those treating patients in dermatology can consistently match individuals with the medications most likely to benefit them, according to Jason Hawkes, MD, of the University of California, Davis.

Hawkes, who spoke in an interview with the HCPLive editorial team at the Revolutionizing Atopic Dermatitis (RAD) Conference, spoke about takeaways from his session, wherein he discussed the promise of precision medicine, the challenges posed by prior authorization, and data-related questions he believes will shape the next generation of eczema care.1,2

How Personalized Medicine Is Changing Atopic Dermatitis Care

Hawkes explained that clinicians have long recognized recurring clinical patterns among patients with type 2 inflammatory disease, even before today's expanding medication landscape. Histories of childhood allergy, asthma, allergic rhinitis, and eczema often point toward shared inflammatory pathways. He described newer targeted therapies as allowing clinicians to better connect these characteristics with specific approaches to therapy.

Despite this progress, he noted that the healthcare system has not fully embraced individualized treatment. Step therapy requirements and prior authorization policies often require clinicians to prescribe medications based on formulary restrictions rather than selecting therapies they believe best fit a patient's clinical profile.

Hawkes suggested that while cost containment remains important, these policies can limit physicians' ability to practice personalized medicine and delay effective treatment for patients with chronic inflammatory skin diseases. He added that future research should focus on developing biomarkers or other objective measures that help clinicians identify the therapies most likely to succeed before treatment begins.

Why Earlier Recognition of Type 2 Diseases Remains Important

Hawkes also highlighted conditions he believes remain underrecognized despite increasing awareness. He pointed to chronic urticaria, mild asthma, hidradenitis suppurativa (HS), and atopic dermatitis itself, noting many patients continue to go undiagnosed or remain managed exclusively in primary care settings before reaching specialists. Earlier recognition of these interconnected type 2 inflammatory diseases could improve access to appropriate therapies as well as comprehensive care.

What Researchers Still Learn About Atopic Dermatitis

Looking ahead, Hawkes identified disease remission as one of the field's most important unanswered questions. He noted that some individuals naturally outgrow atopic dermatitis while others experience persistent disease into adulthood, yet the mechanisms underlying this difference remain poorly understood. Determining how the immune system achieves spontaneous remission could ultimately inform strategies aimed not only at controlling symptoms but also at inducing long-term remission or even preventing chronic disease altogether.

Disclosures: Hawkes has served as a consultant, advisory board member, investigator, and speaker for multiple pharmaceutical companies involved in dermatology, including AbbVie, Arcutis, Blueprint Medicines, Eli Lilly, Galderma, Incyte, Janssen, LEO Pharma, Novartis, Regeneron, Sanofi, Sun Pharma, Takeda, and UCB, among others. He has also received research funding and reports stock ownership in Regeneron.

References

  1. Hawkes J, Lieberman J. Session 2: Connecting AD to Other Dermatologic Disorders and Related Comorbidities. Session presented at: 2026 Revolutionizing Atopic Dermatitis Conference; June 17-19, 2026; Nashville, TN.
  2. Hawkes J. How Are New Biologics Changing Atopic Dermatitis Treatment? HCPLive. July 22, 2026. https://www.hcplive.com/view/how-new-biologics-changing-atopic-dermatitis-treatment-.

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